The digital medium took millennia to emerge, and is now one of the premiere ways, if not the premiere way, to tell a story. Yet, underneath the glamour and coding is the same goal as every method before it.
Funny though, through all of it, the name has stuck. It’s been Yellow Line Studios, Yellow Line Productions, Yellow Line Media, and what it is now: Yellow Line Digital.
Copy editing has been an important part of the written word. But how does that translate to the sometimes informal digital world?
So, here for the record and for the benefit of my clients, I am responding directly to you, Harvard Business School, explaining why you are wrong.
The best way we’ve found to deliver the three standards is by building strong processes. A simple, robust work process removes both laziness and over-indulgence.
With the right team in place to sustain it for the long haul, a good social conversation can be a game changer.
Many organizations are on social media because they “have to be.” But building a social media audience should not be a goal for its own sake. Social media should drive action, and action comes from emotionally invested and engaged fans.
In advocacy graphics design, only two things matter: context and objectives.
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