

When Harvard Gets it Wrong – And the Social Contract
So, here for the record and for the benefit of my clients, I am responding directly to you, Harvard Business School, explaining why you are wrong.
So, here for the record and for the benefit of my clients, I am responding directly to you, Harvard Business School, explaining why you are wrong.
The best way we’ve found to deliver the three standards is by building strong processes. A simple, robust work process removes both laziness and over-indulgence.
With the right team in place to sustain it for the long haul, a good social conversation can be a game changer.
Many organizations are on social media because they “have to be.” But building a social media audience should not be a goal for its own sake. Social media should drive action, and action comes from emotionally invested and engaged fans.
In advocacy graphics design, only two things matter: context and objectives.
This changes the game as it allows influencers, marketers and organizations endless opportunities to deepen their relationship with clients and showcase their stories by creating a personal connection with viewers.
Metrics are standard social media health indicators. We rely on three core metrics to gauge audience health.
Managing a complex project to meet a client’s expectation is a hands on process. But with the right team, it is more about support than management.
For most companies, though, the customer journey is a long and winding road. Sometimes social can begin and finish the customer journey, but often it can’t.
All Rights Reserved © 2022