OUR STORY

Yellow Line Digital is a digital agency packed with talent. It began as an experiment. It's goal? To reach into the divide left in the wake of one of the most controversial issues in America. Hence, the name and logo; a simple yellow line that brings order to an otherwise frightening and chaotic road. From there, we became a film studio, creating short and even feature-length content. After that, we turned our attention to helping purpose-driven organizations reach and own audiences online. That kicked off our journey to keep pace and even stay one step ahead of the rapidly changing digital landscape. Our mission has remained the same: to be a beacon of light in the darkness of online communication. To serve God and organizations that want to bring about the common good. To generate 10x results within 3 years for those willing to build figurative “Digital Cathedrals” for audiences seeking truth, beauty, and goodness.

We are Yellow Line Digital.

Leadership

CATHOLIC COMMUNICATIONS EXPERTS

Meet Matt

Matt Connors is a veteran digital strategist with over 12 years of experience helping for-profits, faith-based institutions, and purpose-driven organizations reach the right audience and move them to act. Over the course of his career, he has logged over 20,000 hours across 500+ projects. Matt tells macro and micro stories that make the biggest impact for his clients. His passion has evolved alongside how we interact with the internet over the years. He's now dedicated to helping the Catholic Church evangelize online. As vice president of services at Yellow Line Digital, his insights come through in what digital content the Church should create, and the development of the 7 Personas of the American Catholic. He lives in Montclair, CA, with his wife and children.

Matt Connors

President & Account Lead

Meet Sophie

Sophie specializes in the intersection between creative media and ad buying. As the VP of Managed Services, Sophie leads the creative and paid media teams with her expertise in visual storytelling and strategic data analysis to achieve excellent paid campaign results. Sophie resides in Charlotte, NC, with her cat and her husband.

Sophie Sullivan

Vice President

Digital Architects

ACCOUNT SERVICES & STRATEGY

Kristen Lavan

ACCOUNT LEAD

I’ve seen a lot of Catholic content… and most of it is forgettable and has no impact. As an account lead, I push our team to make posts people actually want to screenshot for later– posts that are practical, understanding, and honest. When I’m not racking my brain for a way to explain theological concepts in a meme format, you will find me re-reading the same 10 books or yapping with our Design Specialist (and my bestie), Catalina.

Chris Hazell

ACCOUNT LEAD

I’m passionate about helping mission-driven nonprofits, universities, and businesses craft brand narratives and content strategies that work. As a writer at heart, I love a good story and a flawless sentence. When I’m not helping organizations develop their own compelling stories, I write fiction and essays. I live in the D.C. area, enjoy time with family and friends, deep conversations, good food, beach volleyball, and a whole host of other things.

Deonne Trujillo

ACCOUNT ASSOCIATE

I’m an Account Associate who brings creativity and heart to everything I do. With a background in marketing and business, I love finding simple, authentic ways to connect brands with their audiences. Outside of work, I spend my time making music, crocheting cozy projects, and getting lost in whatever creative hobby catches my attention next. My work reflects her love for creativity, connection, and finding beauty in the details.

Inspired Partners

Meg Jacobus

ACCOUNT LEAD

My storytelling roots go back to my days as a film editor, cutting together stories frame by frame. Now I spend my time assisting YLD with our own social media, helping clients write fun and engaging posts, and announcing when a team member has a birthday! When I’m not diving into marketing strategy at Yellow Line Digital, I’m wrangling my three boys in Kansas City, hunting down the best coffee spots, or watching Cars (again).

Vicki Powers

ACCOUNT LEAD

I specialize in bringing order to chaos and creativity to order. I bring 8+ years of experience in project management and marketing, frequently shifting between strategist, social media coordinator, website manager, creative director, and resident “what if we tried THIS?” idea generator.

I’m usually completing tasks while bouncing a baby and handing my toddler a snack. Coffee with cream and brown sugar, plus a frequent “Jesus, I trust in You” prayer, fuels it all.

I’m a Michigan transplant with California roots, and I can be found outside of work and motherhood fixating on DIY project ideas I’ll likely never start or sending voice memos to close.

My favorite form of communication these days? Friends.

Specialists

OUR IN-HOUSE EXPERTS FOR ADS, DESIGN, & MORE

Catalina Hotovy

DESIGN SPECIALIST

As the Design Specialist for YLD, I love being part of a work environment that allows me to contribute to and see the positive side of the often scary landscape we call the internet. With the amount of brain-rot available on social media, I take pride in knowing that what I create directly challenges that.

Coffee, re-watching comfort shows, little treats, and going to holy hour after a long week are just a few of the things in my happy box. Since moving to Nebraska in 2023, my husband has introduced me to many aspects of the humble Midwest life, and after growing up in Arizona, the culture shock has been so real. After work hours, I become a baking specialist and will rarely not be FaceTiming my family or closest friend.

Maya Hajdu

DESIGN ASSOCIATE

Part storyteller, part designer, and full-time lover of beautiful things, I see creativity as my favorite form of worship. I call sunny southern California home, and balance my design work with travel adventures, spontaneous outings with friends, and quiet mornings spent reading or dreaming up what’s next.

My mission? To communicate truth and beauty in every form. I’m endlessly inspired by the little details that make life feel like art.

Gemma Ramirez

ADVERTISING SPECIALIST

I’m our advertising specialist who joined Yellow Line Digital in 2022 and has since been helping our clients share their stories in meaningful ways.

Within my first year at YLD, I got married, graduated from JPCatholic, and welcomed my first baby boy. I now live in a little town in California with my husband and two sons. I think I’m funny, creative, and I don’t know how to slow down – finding joy in balancing my work life with the blessings of being a wife and mom.

When I’m not building campaigns or wrestling toddlers, you’ll probably find me laughing with friends and chatting about anything: marriage, faith, and motherhood.

Tara Stone

COPY EDITOR

I am a consecrated virgin in the Diocese of Colorado Springs, and I spend as much time as possible with my Bridegroom, Jesus, at daily Mass and adoration. But He didn’t call me to be a cloistered religious, so alas, I must also hold down a regular job and do normal parish things, like leading high school Bible studies and teaching OCIA.

In addition to wielding my grammar OCD like a scalpel in my role as the Copy Editor for YLD, I write novels and screenplays, play my trumpet in a local community orchestra, hike whenever I find the time (running is gross), and explore local craft breweries everywhere I travel.

Board of Directors

Meet Joe

Joe is a successful entrepreneur who has started, scaled, and exited a number of ventures. In 2012, he co-founded of Yellow Line Digital, and since has helped many diverse consumer and cause-driven brands find quantifiable returns for their digital marketing investments. He recently has transitioned to work with Catholic Funeral and Cemetery Services, following the call to serve the Corporal Work of Mercy of Burying the Dead and the Spiritual Work of Mercy of Comforting the Mourning/Afflicted. He lives in Vista, CA with his family and is an avid mountaineer and runner.

Joe Szalkiewicz

Board Chair

Matt Connors

President & Account Lead

Sophie Sullivan

Vice President

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