By now, we have all recognized that 2020 is not the year we expected—not by a longshot. Personally, I rang in the new year with friends and family, travel dreams, and the promise to try new things. I was going to make the most of the new decade. What I never expected was to voluntarily move back home with my family during a pandemic. Each day was filled with uncertainty and waiting… 

A New Reality

During those first few weeks of lockdown, social media took a new lead. Many were staying at  home, unemployed, bored, and scrolling. This kept the YLD team busy and focused. We had been remote for a few years before the pandemic greeted us, so business was as usual. That beautiful bit of normalcy was with me every day as I watched everything change around me. Although we weren’t considered essential workers in the traditional sense, what we were doing for our clients was completely essential for them. They were so grateful that they had us on their side to make sure they were still connected with their audiences.

Now that we find ourselves in this new reality, we are reminded of the value and importance a digital presence is for communities, brands, non-profits, and churches alike. As Digital Marketing is as big of a role in our lives than ever before, we can use this unprecedented year and apply what we have learned from it to put a strong stake in the ground. We must adapt, both as consumers and workers, because “getting back to normal” is not a promise. Even if we do return to “normal,” this year has shown that people will rely on digital more than ever.

Finishing Strong

What we can hold onto is the promise that things change. We can rest assured that being flexible and adaptable will always benefit us. Although many of us might just want to blink and have it be the new year, we cannot just feed 2020 to the wolves. Knowing what we do now, let’s finish off the year strong! Let’s meet our audiences in the digital space! Ask yourself the following questions:

• Are we ensuring that communication is a priority? 
• Are we getting a plan in place to make digital a priority for our organization?
• Does my organization’s priorities line up with these needed changes? If not, how can we get them there? 
• Is my organization adapting to meet their audience where they are?

Whether you started years ago, recently, or tomorrow, digital is an amazing investment!

If you are interested in jumpstarting your organization’s digital presence through our Health Check and Connection Plan, our fall slots have finally opened up. I would love to chat with you to see how we can help. You can schedule a meeting with me here!