We believe Purpose Driven Organizations have the power to unite our divided world.

That is why at Yellow Line Digital, we focus exclusively on helping Purpose Driven Organizations like yours. Everything starts with a LiFT. Through our Audit process we take the time to learn about you and your desired audience. We can then use that knowledge and information to design the perfect Connection Plan for you. That plan will either be a Plunge or a Summit based on your specific needs. And of course, sometimes you just need a website or a video⁠—we call that a Sprint.

Why work with a digital agency?

Take a look at this post below to see just how many people from our team contribute to publishing a quality post:

1

Your Strategist and Your Creative Manager develop a style sheet with you. Then your Associate makes sure that style sheet is correctly applied to every post.

1

Your Analyst & Your Promotion Manager work together to develop a quarterly promotion plan. These plans take into account your organization's past trends, aimed for KPI results and budget constraints. Your Account Manager & Your Promotion Manager implement the plan and monitor it weekly so they can adjust to improve performance. Every month, Your Strategist reports the performance against the original plan to you.

1

Your Promotion Team stays updated on social media content regulations so that your posts are always seen by your audience.

1

Your Strategist and Account Manager craft strong captions that will grab your audience’s attention, and tell your brand’s story in the most compelling ways possible.

1

The account manager and creative team work together to select and create visuals that lay the groundwork for the best social interaction with your audience. Your creative team ensures that content fits the distinct specifications and best practices of each social media platform.

1

Your Account Associate monitors all your audience’s engagement with your content and proactively presents audience interactions for your approval. This collaboration ensures community guidelines are established, followed, and enforced.

1

Your Account Manager will meet with you weekly to discuss your campaign’s KPI progress. You will also receive monthly and quarterly reports from Your Strategist that present the success, data, and Key Actionable Insights (KAIs).

1

Your Strategist and Your Creative Manager develop a style sheet with you. Then your Associate makes sure that style sheet is correctly applied to every post.

1

Your Analyst & Your Promotion Manager work together to develop a quarterly promotion plan. These plans take into account your organization's past trends, aimed for KPI results, and budget constraints. Your Account Manager & Your Promotion Manager implement the plan and monitor it weekly so they can adjust to improve performance. Every month, Your Strategist reports the performance against the original plan to you.

1

Your Promotion Team stays updated on social media content regulations so that your posts are always seen by your audience.

1

Your Strategist and Account Manager craft strong captions that will grab your audience’s attention, and tell your brand’s story in the most compelling ways possible.

1

The Account Manager and Creative Team work together to select and create visuals that lay the groundwork for the best social interaction with your audience. Your Creative Team ensures that content fits the distinct specifications and best practices of each social media platform.

1

Your Account Associate monitors all your audience’s engagement with your content and proactively presents audience interactions for your approval. This collaboration ensures community guidelines are established, followed, and enforced.

1

Your Account Manager will meet with you weekly to discuss your campaign’s KPI progress. You will also receive monthly and quarterly reports from Your Strategist that present the success, data, and Key Actionable Insights (KAIs).

Our Services

LiFT

“I need a plan for how to connect with the audience I want to reach.”

Sprint

"I need help with a tactic, like a video or a website."

Plunge

“I want to increase awareness of and interest in my organization.”

Summit

"I want to drive desire to engage with my organization to the point where people take specific actions at my request."

Explore the funnel

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Audience:

"Who do you want to reach and what do you want them to do?" With active methods like interviews and surveys, and passive methods like social listening and psychographic analysis, we identify your perfect reachable audience.

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Awareness:

You need to cut through the noise and hook the audience. We help you to do that with compelling, short-snackable content elements, calibrated to the psychographics of your reachable audience.

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Interest:

Focused on your desired end result, our team interacts with your audience. Whether videos or quizzes or simple graphics, we optimize your customer funnel based on what is causing your audience to engage.

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Desire:

The clearest indication of desire is when your reachable audience leaves the magnetic pull of their personal social media newsfeed to explore your website landing page or some other digital asset you own. When we’ve drawn your audience to deeper content, we know we are getting somewhere!

YLD-FunnelGraphic-New_Icon-5

Action:

This is where the rubber meets the road! Ultimately, you want your audience to take a specific action. Whether it is donating, signing a petition, attending an event or maybe changing their opinion about a certain issue, we help you accomplish this AND report your success to your stakeholders.

YLD-FunnelGraphic-New_Icon-1

Audience:

"Who do you want to reach and what do you want them to do?" With active methods like interviews and surveys, and passive methods like social listening and psychographic analysis, we identify your perfect reachable audience.

YLD-FunnelGraphic-New_Icon-2

Audience:

"Who do you want to reach and what do you want them to do?" With active methods like interviews and surveys, and passive methods like social listening and psychographic analysis, we identify your perfect reachable audience.

YLD-FunnelGraphic-New_Icon-3

Interest:

Focused on your desired end result, our team interacts with your audience. Whether videos or quizzes or simple graphics, we optimize your customer funnel based on what is causing your audience to engage.

YLD-FunnelGraphic-New_Icon-4

Desire:

The clearest indication of desire is when your reachable audience leaves the magnetic pull of their personal social media newsfeed to explore your website landing page or some other digital asset you own. When we’ve drawn your audience to deeper content, we know we are getting somewhere!

YLD-FunnelGraphic-New_Icon-5

Action:

This is where the rubber meets the road! Ultimately, you want your audience to take a specific action. Whether it is donating, signing a petition, attending an event or maybe changing their opinion about a certain issue, we help you accomplish this AND report your success to your stakeholders.

Submit a Creative Brief

Book a Services Review