THE COMPREHENSIVE HEALTH CHECK
Want TO EVANGELIZE THE WORLD WITH THE LATEST TOOLS AND STRATEGIES?
this is the ultimate report
Level up your Social & Digital Presence
A Health Check is a comprehensive evaluation of your online presence, competition, and audience, backed by data and executed by industry professionals. Explore your options below.
SOCIAL HEALTH CHECK INCLUDES
- AUDIENCE ANALYSIS & STRATEGY
- BRAND AWARENESS ANALYSIS
- IN-DEPTH INTERVIEWS WITH YOUR AUDIENCE
- COMPETITORS SOCIAL PERFORMANCE ANALYSIS
- YOUR SOCIAL MEDIA ANALYSIS & STRATEGY
- COMPETITOR'S WEB PERFORMANCE ANALYSIS
- YOUR WEBSITE, EMAIL, SEO ANALYSIS
- SOCIAL AD BUYING ANALYSIS
- DIGITAL AD BUYING ANALYSIS
COMPREHENSIVE HEALTH
CHECK INCLUDES
- AUDIENCE ANALYSIS & STRATEGY
- BRAND AWARENESS ANALYSIS
- IN-DEPTH INTERVIEWS WITH YOUR AUDIENCE
- COMPETITORS SOCIAL PERFORMANCE ANALYSIS
- YOUR SOCIAL MEDIA ANALYSIS & STRATEGY
- COMPETITOR'S WEB PERFORMANCE ANALYSIS
- YOUR WEBSITE, EMAIL, SEO ANALYSIS
- SOCIAL AD BUYING ANALYSIS
- DIGITAL AD BUYING ANALYSIS
DIGITAL HEALTH
CHECK INCLUDES
- AUDIENCE ANALYSIS & STRATEGY
- BRAND AWARENESS ANALYSIS
- IN-DEPTH INTERVIEWS WITH YOUR AUDIENCE
- COMPETITORS SOCIAL PERFORMANCE ANALYSIS
- YOUR SOCIAL MEDIA ANALYSIS & STRATEGY
- COMPETITOR'S WEB PERFORMANCE ANALYSIS
- YOUR WEBSITE, EMAIL, SEO ANALYSIS
- SOCIAL AD BUYING ANALYSIS
- DIGITAL AD BUYING ANALYSIS
INCLUDES:
- The most important part of your digital efforts is your audience. The audience is the hero. Understanding this, we spend much of our time learning the heart, mind, and digital habits of who you want to reach.
- We use User Interviews to find members of your target persona and conduct 1-on-1 in-depth interviews to glean insights.
- In concert with in-depth interviews, social listening across social media allows us to understand who is talking about you and the sentiment of the conversation.
- We analyze the quality and effectiveness of your social media activity. We look at channels, post types, frequency, engagement rates, organic and social media advertising.
- Our analysis will produce your reachable audience, the number of people you can expect to reach through social media out of the total.
- What about competitors? Our Health Check learns the strengths, weaknesses, threats, and opportunities of your competition on social media.
- Building on the research, we’ll begin to build strategic recommendations for a social media funnel, which channels to prioritize, content ideas, and more.
- Your website is one of your most important tactics and a central core to your brand identity. We’ll analyze its performance including load speed, clarity, functionality, mobile friendliness, and search optimization.
- We’ll pour through backend analytics to find insights among demographics, session duration behavior, page paths, event hotspots, and if engagement is aligned with your goals.
- In addition to your website health, we’ll comb through your email campaigns looking for patterns, insights, and opportunities.
- We’ll look at open rates, best practices, subject lines, content layout, calls to action, audience demographics, and benchmarks against others in your industry.
- All of this culminates in actionable strategies for improving email performance through clear steps with whatever tool you’re using.
- Everyone talks about search engine optimization (SEO) but at the end of the day, it’s nothing fancy or complicated. SEO is simply answering a question or satisfying a need.
- You have content. That content should be designed for a specific audience persona and treat their pain points, provide easy to find and use value. Without over-optimizing or an over-reliance on A.I., we’ll design the SEO strategy that is simple, effective, and human.
- Similar to social media ad analysis, this looks at other types of advertising you may be running, such as Google search or display ads, banner ads, a Google Grant, affiliate marketing, etc.
SOCIAL
DIGITAL
COMPREHENSIVE
THE BREAKDOWN
We collect loads of data, but more importantly, we interpret it with actionable insights. This is what makes the Health Check so valuable.
Explore some of the Health Check below.
Your
Content
Your
Competitors
Your
Audience
The
Opportunity
Your Content
Your Competitors
Your Audience
The Opportunity
What’s your past digital performance? What’s worked and what hasn’t? We’ll review your brand, story, social media presence, website and email performance, and more.
Your “competitors,” whether allies or enemies, always have lessons to impart. We’ll discover who is effective and who isn’t, the similarities and differences with your strategy and content, and the opportunities.
We believe in an audience-first approach to digital. They are the hero, not you. We analyze keywords, mentions, and sentiment, and even sit down for 1-on-1 interviews with your target audience persona.
Between and beneath these hundreds of data points is a strategic and actionable opportunity that we uncover. This is the beginning of the blueprint of what you do to reach your audience and hit your goals.
Our Clients
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