Report

How Do I Make My Social Media Advertising Effective as a Catholic Nonprofit?

Small budget? Unsure of your ad set up? Controversial topic? The Yellow Line Digital ad team outlines how to make an ad campaign successful. This deck is by Catholic communicators for Catholic communicators!

Learn to target the right audience.
Meet the 7 Catholic personas. (Hint: you can't just target "all" Catholics.)
Master custom audiences and first party data.
Insights and tips for ad creative and copywriting for Catholics.
A guide to the secret of advertising: A/B testing.
Recommended tools to supercharge performance.
An analysis of your landing page and click journey.

Time to stop wasting your ad dollars!

Unlock Your Copy:

"The deck is thorough, practical and useful, i.e., proposing a solid direction for diocesan communication personnel. I also loved the audience personas! They were super helpful, and I could definitely see how people fit into those categories. Those examples are such a great asset.

What you’re doing is so valuable, and as a social media coordinator for a Catholic Archdiocese, I truly appreciate your efforts."