Wish you had a strategy for
digital & social media?

MEET THE CONNECTION PLAN

WHAT YOU'LL RECEIVE

The Connection Plan is a research-based strategy to take your desired audience from unaware, to actively engaged with you.


We are creating your official marketing strategy – your road map to achieve data-driven results.


Take a look at highlights of our Connection Plan below.

AUDIENCE

STEP 1

HERO

Who is your audience? How do
they think and act? What are
their likes and habits?

STEP 2

GOAL

What does your audience want most? What will make them successful?

STEP 3

OBSTACLE

What stands in the way of that
goal, known or unknown to them?
What do you offer that helps them
overcome the obstacle to reach
their goal?

YOUR CUSTOM
FLYWHEEL STRATEGY

What are the KPI’s that matter to you?

The marketing flywheel guides your audience from unaware to action-driven results. We break this down and develop each step in the Connection Plan.

AUDIENCE

Audience

Who are we reaching?

Define Audience & Test

Awareness

Hook: Get their Attention

Meaured by Impressions

Interest

Emotion: What will they feel?

Measured by Shares

Desire

Logic: What will they think?

Measured in Website Visits

Action

Act: What will they do?

Measured in Sign-ups

THE BREAKDOWN

We help you map and measure your digital interactions to understand your audience. Learn how they feel about your content, and get your audience to achieve the KPIs that matter to you.

Explore some of the Connection Plan below.

Audience

Message & Voice

Creative

Channels

Audience

Message & Voice

Creative

Channels

TAKE A CLOSER LOOK

Audience is everything! Based on Health Check research, we describe in detail the target audience’s persona: who they are, what they want, and what stands in their way. This persona informs all digital content. In this way, content is laser-focused on who it’s for, making it far more effective in moving audiences to take action.

TAKE A CLOSER LOOK
We craft distinct messages that act as categories. Within each, posts have a focus and a variety. Digital content must remain on message. It’s essential to brand identity, audience expectations, and value. Don’t be everything to everyone. Be one thing to one audience. That’s where voice comes in. We ensure you sound like real people with real convictions and reasons for the work you do.
TAKE A CLOSER LOOK
Beauty is indispensable to an effective digital strategy. Content must be beautiful. It should stir the mind, heart, and soul. Our Connection Plan spends a lot of energy on creating a beautiful presentation of messaging on various digital channels.
TAKE A CLOSER LOOK
It would exhaust anyone to manage a digital presence everywhere. The options grow daily. A good strategy doesn’t rely on being everywhere, but rather, being in the right places. The channels your audience uses and where they want you to contribute. Not only that, but we don’t just talk a big vision. We think in concrete tactics. We think about what the posts, emails, articles, etc. will look and sound like.

Our Clients

READY TO GET 10X RESULTS?

Schedule a call with us to get started.

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