Wish you had a strategy for
digital & social media?
MEET THE CONNECTION PLAN
WHAT YOU'LL RECEIVE
The Connection Plan is a research-based strategy to take your desired audience from unaware, to actively engaged with you.
We are creating your official marketing strategy – your road map to achieve data-driven results.
Take a look at highlights of our Connection Plan below.
AUDIENCE
STEP 1
HERO
Who is your audience? How do
they think and act? What are
their likes and habits?
STEP 2
GOAL
What does your audience want most? What will make them successful?
STEP 3
OBSTACLE
What stands in the way of that
goal, known or unknown to them?
What do you offer that helps them
overcome the obstacle to reach
their goal?
YOUR CUSTOM
FLYWHEEL STRATEGY
What are the KPI’s that matter to you?
The marketing flywheel guides your audience from unaware to action-driven results. We break this down and develop each step in the Connection Plan.
AUDIENCE
Audience
Awareness
Hook: Get their Attention
Meaured by Impressions
Interest
Emotion: What will they feel?
Measured by Shares
Desire
Logic: What will they think?
Measured in Website Visits
Action
Act: What will they do?
Measured in Sign-ups
THE BREAKDOWN
We help you map and measure your digital interactions to understand your audience. Learn how they feel about your content, and get your audience to achieve the KPIs that matter to you.
Explore some of the Connection Plan below.
Audience
Message & Voice
Creative
Channels
Audience
Message & Voice
Creative
Channels
Audience is everything! Based on Health Check research, we describe in detail the target audience’s persona: who they are, what they want, and what stands in their way. This persona informs all digital content. In this way, content is laser-focused on who it’s for, making it far more effective in moving audiences to take action.
Our Clients
READY TO GET 10X RESULTS?
Schedule a call with us to get started.